Born on Australian’s east coast and brought to life in London, AEST is a resortwear brand inspired by the laid-back elegance of coastal living- reimagined for life on the move. Our name nods to our Australian roots and a timeless approach to style: effortless, elegant and always one step ahead. 

AEST was founded in 2025 by Creative Director Skye, who moved to London from Australia in 2022. Despite being surrounded by some of the best luxury brands in the world, she struggled to find the mid sized boutique brands that Australia had become so well known for. Longing for quality, attainable luxury pieces she could wear time after time- she set out to create her own brand and bring the renowned Australian style to the UK market.

At AEST we design with intention, creating curated staples that travel well, wear beautifully and echo the rhythm of an endless summer. Think crisp linen, sun washed tones and silhouettes that move with you from Bondi to Barcelona.

At the heart of AEST is The AEST Woman: shes confident, considered and a little hard to pin down. One day she’s off-grid by the ocean, next she’s at bustling after work drinks in central London. But wherever she goes, she brings her sense of ease and elegance with her.

Welcome to the wardrobe that moves with you- time after time.